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PROPERTY developer Ortigas & Co. is set to construct a P50-billion mixed-use project called Ortigas East, a redevelopment of the former Frontera Verde estate in Pasig City.

In a statement on Wednesday, Ortigas & Co. said it partnered with globally renowned firms such as Callison RTKL, who worked on the master planning; WSP Parsons Brinckerhoff, for traffic analysis; AIT Wind Solutions, for wind analysis on the buildings; and Langan for seismic analysis.

Located along C-5 and Julia Vargas, Ortigas East is envisioned to become a fully integrated estate built on efficiency and sustainability, and envisioned to cultivate creativity and connectivity.

The redevelopment will be executed in three phases, and will make Ortigas East the new residential, retail, and business hub in the east of the metro, and a natural extension to the Ortigas central business district.

“Ortigas East moves us another step closer to our goal of fully realizing the potential of our 52-hectare landbank,” said Ortigas & Company President and Chief Executive Officer Jaime Ysmael.

He noted that, “We started with Greenhills last year, and now, it’s Ortigas East. We are building this as an eco-efficient, connected community filled with the comforts that will allow people to live and move better inside a well-planned estate.”  To achieve its vision of an eco-efficient, connected community, Ortigas & Company partnered with world-renowned firms such as Callison RTKL, who worked on the masterplanning; WSP Parsons Brinckerhoff for traffic analysis; AIT Wind Solutions for wind analysis on the buildings; and Langan for seismic analysis. Ortigas & Company also included plans for an improved road network inside Ortigas East to provide more spaces for people to walk and bike in.

About 40 percent of the estate’s total space will be allotted for open parks and areas to provide balance amid the tall structures. Ortigas & Company is also putting up a transport terminal to help people get in and around the property, as well as the surrounding areas.

The first phase of the redevelopment will bring new residential, retail, and office developments to Ortigas East.

Ysmael said they are set to launch a new office tower next month, which is the firm’s first office tower for sale. Called The Glaston Tower, the 34-story structure is being positioned as the metro’s new prime business address that caters to both local and multinational businesses.

In mid 2017, Ortigas & Company also announced the redevelopment of its Greenhills estate in San Juan. The ongoing redevelopment will also be done in three phases, with the first phase seeing the introduction of Connor, a new residential tower, as well as a new mall and a BPO office.

Ortigas East sits on a 16-hectare land bank along the C-5 and Julia Vargas areas and will offer residential, retail, a transport hub, and business hub segments that will be connected to the Ortigas central business district.

About 40 percent of the total land bank will be allotted for open parks and areas to provide balance amid the tall structures

“Ortigas East moves us another step closer to our goal of fully realizing the potential of our 52-hectare landbank. We started with Greenhills last year, and now, it’s Ortigas East,” Ortigas & Co. President and Chief Executive Officer Jaime Ysmael said.

“We are building this as an eco-efficient, connected community filled with the comforts that will allow people to live and move better inside a well-planned estate,” he added. The first phase of construction is already underway and will bring new residential, retail, and office spaces.

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